Influencer Rate Per Post Calculator: Campaign Pay Per Post
Work out the per-post rate of an influencer campaign — the figure to compare against other creators and against the standard pricing rules of thumb in the space.
Adjust the inputs and select Calculate for a full breakdown.
Compare Common Scenarios
How the numbers shift across typical situations for this calculator:
| Scenario | Rate per post |
|---|---|
| $15,000 / 10 posts | $1,500.00 |
| $3,000 / 4 posts | $750.00 |
| $80,000 / 12 posts | $6,666.67 |
| $600 / 6 posts | $100.00 |
How This Calculator Works
Enter the total campaign budget paid to the creator and the number of deliverables in the contract. The calculator divides one by the other to give the per-post rate, the unit figure to compare across creators and platforms.
The Formula
Cost per Unit
Total Amount is the full cost or price, Quantity is the number of units it covers
Worked Example
A $15,000 campaign across 10 deliverables works out to $1,500 per post. Many brands use a rough $10 per 1,000 followers as a starting benchmark — at that ratio, $1,500 a post would suit a creator with about 150,000 engaged followers.
Key Insight
Per-post rates collapse fast once a creator has a clear engagement rate and conversion track record. A 50,000-follower creator who actually drives sales is often worth more per post than a 500,000-follower one with passive views — and rate-card pricing rewards reach long after engagement and conversion have started to matter more.
Frequently Asked Questions
How is rate per post calculated?
Divide the total campaign budget by the number of deliverables. A $15,000 budget across 10 posts is $1,500 per post.
Should stories, feed posts, and videos be averaged together?
Only if you treat them as equivalent. They are usually priced differently — separate the calculation by post type, or use a weighted average if the contract bundles them.
What does usage-rights pricing add?
Brands paying to repurpose content in their own ads, packaging, or paid social typically pay a 25% to 100% premium on top of the standard talent fee. Include that in the budget if you want a full per-post rate.
Is the $10 per 1,000 followers rule reliable?
A starting point only. Real rates depend on platform, engagement, conversion, and exclusivity. A creator with strong engagement at 50k followers often beats a passive 500k account.
How do I price a campaign fairly?
Start from the creator's audience, engagement, and prior conversion. Add usage rights and exclusivity premiums. Then sanity-check the per-post rate against industry benchmarks for the same platform and segment.
Related Calculators
Methodology & Review
Rate per post is total campaign budget divided by deliverables. Use the same definition of 'post' on both sides — a story slot, a feed post, and a video are usually priced differently, so a single average across mixed deliverables masks the true unit rate.
Written by Ugo Candido · Last updated May 17, 2026.