Average Order Value Calculator: Revenue Per Order
Work out the average order value of an online store — how much, on average, a customer spends per checkout.
Adjust the inputs and select Calculate for a full breakdown.
Compare Common Scenarios
How the numbers shift across typical situations for this calculator:
| Scenario | Average order value |
|---|---|
| $48,000 / 800 orders | $60.00 |
| $12,000 / 150 orders | $80.00 |
| $300,000 / 2,500 orders | $120.00 |
| $5,000 / 40 orders | $125.00 |
How This Calculator Works
Enter total revenue and the number of orders over the same period. The calculator divides one by the other to give the average order value, the basket-size metric to compare across periods, channels, and product mixes.
The Formula
Cost per Unit
Total Amount is the full cost or price, Quantity is the number of units it covers
Worked Example
A store with $48,000 of revenue across 800 orders has a $60 average order value. Lifting AOV from $60 to $75 on the same order volume adds $12,000 of revenue — without spending a cent more on traffic.
Key Insight
AOV is one of the two levers behind revenue per visitor — the other is conversion rate. A 25% lift in AOV is usually faster and cheaper than a 25% lift in conversion: bundles, upsells, and free-shipping thresholds nudge order size with no change to ads or landing pages.
Frequently Asked Questions
How is average order value calculated?
Divide total revenue by the number of orders over the same period. Forty-eight thousand dollars across 800 orders is a $60 average order value.
Should I include shipping and tax?
Most teams exclude tax because it is not revenue, and treat shipping as a separate line. Be consistent — what matters is that the same rule applies across every period you compare.
How do I increase AOV?
Upsells, cross-sells, bundles, and free-shipping thresholds are the standard levers. They lift basket size without requiring new traffic — usually cheaper than a comparable lift in conversion rate.
Is AOV more important than conversion rate?
Neither alone. Revenue per visitor is AOV times conversion rate; growing either lifts revenue from the same traffic. Most stores leave more on the table by ignoring AOV.
How does AOV vary by channel?
Substantially. Email and direct buyers tend to spend more per order than cold paid traffic. Tracking AOV by channel reveals where the high-value customers are coming from.
Related Calculators
Methodology & Review
Average order value is total revenue divided by total orders over the same period. It uses revenue, not gross profit, so margin and discount mix are not separated. Returns and refunds count only if you net them out before entering revenue.
Written by Ugo Candido · Last updated May 17, 2026.