Ansoff Matrix Generator

Generate an Ansoff matrix to map growth options across markets and products.

Calculator

Results

Data Source and Methodology

This tool is based on the Ansoff Matrix framework, a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. All calculations are strictly aligned with this framework.

The Formula Explained

The Ansoff Matrix evaluates strategies based on the dimensions of new and existing products and markets, presenting four strategic options: Market Penetration, Product Development, Market Development, and Diversification.

Glossary of Terms

  • Market Penetration: Strategy to increase market share for existing products in existing markets.
  • Product Development: Strategy to introduce new products to existing markets.
  • Market Development: Strategy to enter new markets with existing products.
  • Diversification: Strategy to enter new markets with new products.

Frequently Asked Questions (FAQ)

What is the Ansoff Matrix?

The Ansoff Matrix is a strategic planning tool used to devise strategies for growth.

How do I use this tool?

Input your current market and product details to explore growth strategies.

What if I have multiple products?

Consider each product separately to evaluate different growth strategies.

Is diversification always the best strategy?

Diversification is high-risk and should be evaluated carefully against business goals.

How accurate are the results?

The results are aligned with strategic frameworks but should be considered alongside other business analysis tools.

Audit: Complete
Formula (LaTeX) + variables + units
This section shows the formulas used by the calculator engine, plus variable definitions and units.
Formula (extracted LaTeX)
\[','\]
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Variables and units
  • No variables provided in audit spec.
Sources (authoritative):
Changelog
Version: 0.1.0-draft
Last code update: 2026-01-19
0.1.0-draft · 2026-01-19
  • Initial audit spec draft generated from HTML extraction (review required).
  • Verify formulas match the calculator engine and convert any text-only formulas to LaTeX.
  • Confirm sources are authoritative and relevant to the calculator methodology.
Verified by Ugo Candido on 2026-01-19
Profile · LinkedIn
, ', svg: { fontCache: 'global' } };

Ansoff Matrix Generator

Generate an Ansoff matrix to map growth options across markets and products.

Calculator

Results

Data Source and Methodology

This tool is based on the Ansoff Matrix framework, a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. All calculations are strictly aligned with this framework.

The Formula Explained

The Ansoff Matrix evaluates strategies based on the dimensions of new and existing products and markets, presenting four strategic options: Market Penetration, Product Development, Market Development, and Diversification.

Glossary of Terms

  • Market Penetration: Strategy to increase market share for existing products in existing markets.
  • Product Development: Strategy to introduce new products to existing markets.
  • Market Development: Strategy to enter new markets with existing products.
  • Diversification: Strategy to enter new markets with new products.

Frequently Asked Questions (FAQ)

What is the Ansoff Matrix?

The Ansoff Matrix is a strategic planning tool used to devise strategies for growth.

How do I use this tool?

Input your current market and product details to explore growth strategies.

What if I have multiple products?

Consider each product separately to evaluate different growth strategies.

Is diversification always the best strategy?

Diversification is high-risk and should be evaluated carefully against business goals.

How accurate are the results?

The results are aligned with strategic frameworks but should be considered alongside other business analysis tools.

Audit: Complete
Formula (LaTeX) + variables + units
This section shows the formulas used by the calculator engine, plus variable definitions and units.
Formula (extracted LaTeX)
\[','\]
','
Variables and units
  • No variables provided in audit spec.
Sources (authoritative):
Changelog
Version: 0.1.0-draft
Last code update: 2026-01-19
0.1.0-draft · 2026-01-19
  • Initial audit spec draft generated from HTML extraction (review required).
  • Verify formulas match the calculator engine and convert any text-only formulas to LaTeX.
  • Confirm sources are authoritative and relevant to the calculator methodology.
Verified by Ugo Candido on 2026-01-19
Profile · LinkedIn
]], displayMath: [['\\[','\\]']] }, svg: { fontCache: 'global' } };, svg: { fontCache: 'global' } };

Ansoff Matrix Generator

Generate an Ansoff matrix to map growth options across markets and products.

Calculator

Results

Data Source and Methodology

This tool is based on the Ansoff Matrix framework, a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. All calculations are strictly aligned with this framework.

The Formula Explained

The Ansoff Matrix evaluates strategies based on the dimensions of new and existing products and markets, presenting four strategic options: Market Penetration, Product Development, Market Development, and Diversification.

Glossary of Terms

  • Market Penetration: Strategy to increase market share for existing products in existing markets.
  • Product Development: Strategy to introduce new products to existing markets.
  • Market Development: Strategy to enter new markets with existing products.
  • Diversification: Strategy to enter new markets with new products.

Frequently Asked Questions (FAQ)

What is the Ansoff Matrix?

The Ansoff Matrix is a strategic planning tool used to devise strategies for growth.

How do I use this tool?

Input your current market and product details to explore growth strategies.

What if I have multiple products?

Consider each product separately to evaluate different growth strategies.

Is diversification always the best strategy?

Diversification is high-risk and should be evaluated carefully against business goals.

How accurate are the results?

The results are aligned with strategic frameworks but should be considered alongside other business analysis tools.

Audit: Complete
Formula (LaTeX) + variables + units
This section shows the formulas used by the calculator engine, plus variable definitions and units.
Formula (extracted LaTeX)
\[','\]
','
Variables and units
  • No variables provided in audit spec.
Sources (authoritative):
Changelog
Version: 0.1.0-draft
Last code update: 2026-01-19
0.1.0-draft · 2026-01-19
  • Initial audit spec draft generated from HTML extraction (review required).
  • Verify formulas match the calculator engine and convert any text-only formulas to LaTeX.
  • Confirm sources are authoritative and relevant to the calculator methodology.
Verified by Ugo Candido on 2026-01-19
Profile · LinkedIn