BCG Matrix Generator
Explore where your business units sit inside the BCG Matrix and focus investments on Stars while reevaluating Dogs.
Matrix Inputs
Provide the market growth rate and your relative market share to determine the quadrant.
The classification explains how growth and share shape strategy. Adjust inputs to watch how the label updates.
Stars reward investment, Cash Cows fund the portfolio, Question Marks need scrutiny, Dogs may be divested.
How to Use This Calculator
Submit the expected market growth rate and your unit's share relative to the largest competitor. The calculator mirrors the four-quadrant BCG framework and surfaces where your portfolio falls.
After clicking Calculate, the results panel classifies the unit as a Star, Cash Cow, Question Mark, or Dog so you can compare at a glance.
Source of Data and Methodology
All calculations are based on the BCG Matrix model as described in the authoritative article by the Boston Consulting Group. Learn more.
Methodology
The Boston Consulting Group’s matrix sorts business units by high versus low market growth and relative market share. Units with high growth and high share become Stars, low growth and high share become Cash Cows, high growth and low share are Question Marks, and low growth and low share are Dogs. This generator reproduces that logic with the same thresholds used in previous releases.
The BCG Matrix evaluates business units based on their market growth rate and relative market share.
- High growth is strictly above 10% annually and low growth below that mark.
- High relative market share sits above a ratio of 1, while anything less is treated as low share.
- Dogs cover every other combination, including exact threshold values, to keep the classification deterministic.
Glossary of Terms
- Market Growth Rate: The annual growth percentage of the market in which the business unit operates.
- Relative Market Share: The market share of the business unit compared to its largest competitor.
Example Calculation
For a business unit with a market growth rate of 10% and a relative market share of 0.5, the BCG Matrix places the unit in the Question Marks category.
Frequently Asked Questions (FAQ)
What is the BCG Matrix?
The BCG Matrix is a framework to evaluate the strategic position of the business brand portfolio and its potential.
How do I interpret the results?
The matrix identifies four categories: Stars, Cash Cows, Question Marks, and Dogs. Each category suggests a different strategy.
About the Author
Ugo Candido builds calculators and educational resources to help readers make better decisions with transparent models.
Contact: info@calcdomain.com
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CalcDomain content is educational, reviewed for clarity and accuracy, and remains free of paid placements that alter calculator outputs.