Interactive BCG Matrix Calculator
Results
Position in BCG Matrix
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Source of Data and Methodology
All calculations are based on the BCG Matrix model as described in the authoritative article by the Boston Consulting Group. Learn more.
The Formula Explained
The BCG Matrix evaluates business units based on their market growth rate and relative market share.
Glossary of Terms
- Market Growth Rate: The annual growth percentage of the market in which the business unit operates.
- Relative Market Share: The market share of the business unit compared to its largest competitor.
Example Calculation
For a business unit with a market growth rate of 10% and a relative market share of 0.5, the BCG Matrix places the unit in the "Question Marks" category.
Frequently Asked Questions (FAQ)
What is the BCG Matrix?
The BCG Matrix is a framework to evaluate the strategic position of the business brand portfolio and its potential.
How do I interpret the results?
The matrix identifies four categories: Stars, Cash Cows, Question Marks, and Dogs. Each category suggests a different strategy.